
Mercedes-Benz S-Class
The benchmark chauffeur car. Rear-cabin comfort, a near-silent ride and the presence that suits VIP guests, private tours and airport arrivals alike.
- Up to 3 guests
- VIP tours & transfers
Luxury UAE Travel · Private & Chauffeur-driven
Private, chauffeur-driven travel across the UAE. City tours, desert safaris, visas, airport transfers, luxury car rental and holiday packages, planned around you.
What we do
The visa, the airport pickup, the car and the tours, planned together by one team, so you plan once and simply travel.

The visa, sorted before you fly.

Met at arrivals, tracked to the minute.

A chauffeured car, for the day or the trip.

Curated trips, handled end to end.
Why King Prime
Your own car, driver and itinerary. No shared coaches, no fixed loops, no waiting on strangers.
King Prime Travel and Tourism LLC, part of King Group of Companies, accountable and Dubai-based.
One point of contact for the whole trip, reachable before, during and after you travel.
Professional chauffeurs who know the routes, the timing and the shortcuts the map does not.
Airport pickups follow your real flight time, and days are planned so nothing runs late.
Visas, tours, hotels, cars and transfers arranged together, so you plan once and simply travel.
Popular tours
Private, chauffeur-driven and unhurried, the signature experiences of the UAE, built around you.

The whole city, one unhurried day.

Dunes, sunset and a night under the stars.

The capital, done in comfort.

Every emirate, one itinerary.
The fleet
From the Mercedes S-Class and the Escalade to the Land Cruiser and the V-Class, chosen for comfort, condition and the long touring days the UAE invites.

The benchmark chauffeur car. Rear-cabin comfort, a near-silent ride and the presence that suits VIP guests, private tours and airport arrivals alike.

Command and space in one. The go-to SUV for families and groups, imposing on arrival and generous inside for luggage and long touring days.

The Gulf touring standard. Sure-footed on desert routes and comfortable across long intercity drives, the natural choice for adventures beyond the city.

First-class travel for the whole group. Individual captain seats, room to relax and easy luggage, built for airport groups, delegations and family tours.
How it works
No forms to wrestle with and no packages to decode. One conversation, and the trip is handled.
Your dates, how many guests and the kind of trip you have in mind, in one message.
Vehicle, itinerary, visas, hotels and transfers, arranged end to end by one coordinator.
A private car and professional chauffeur turn up, and the trip simply runs.
Beyond the city
Desert safaris, a weekend up north, or a run across to Abu Dhabi: the trips that make the UAE, planned and driven for you in comfort.
The people
King Prime is part of King Group of Companies and is directed by its founders, so the decision-maker is one call away.

Founder & CEO
Founder of King Group of Companies, the six-business group King Prime belongs to, and the standard every part of it is held to.

Co-Founder & Managing Director
Leads King Prime day to day, overseeing the tours, the fleet and the standard every trip is held to.
Plan your trip
Send your dates, the kind of trip and how many guests, and we will put together the vehicle, the itinerary, the visa and the details. We reply the same day.